Create a mobile version of a US automobile portal. Develop a user-friendly platform for choosing and buying of a car from the nearest dealer at an attractive price (leasing, credit, full payment).
We carried out studies on the US automotive industry. Additionally, we analyzed a target audience, in particular, its needs and expectations. The design phase was undertaken using the HCD (Human Centered Design) methodology within the international standard ISO 9241-210:2010.
Analytics, Concept, UX/UI Design
X Mind, Lucidchart, Sourceforge, Axure
A convenient portal for choosing and buying new cars. Any user can easily find a suitable car and purchase it from the nearest dealer at a bargain price.