Product Information Management Software (PIM)

About PIM Software Solutions

E-commerce websites that operate omnichannel sales, host millions of products, and function across multiple countries can significantly benefit from a PIM for e-commerce. The larger your volume of product data, the more challenging it becomes to manage it effectively, particularly when it involves numerous SKUs, technical specifications, digital assets, media, and marketing information.

That’s where Product Information Management Software proves its value. A PIM for retail centralizes all of the essential information related to your products into one accessible location.

By utilising e-commerce PIM software, your team benefits from a single, standardised source of product data and content, which helps to eliminate errors, redundancies, and inconsistencies in product information. If you work with multiple suppliers, PIM software can import their data and content, and streamline it into your store’s product catalog.

A PIM system for e-commerce integrates with leading product distribution channels such as e-commerce platforms (like Shopify, WooCommerce, Magento) and marketplaces (like Facebook Marketplace, Google Shopping, Amazon), and manages product catalogs from across these channels in a single record. Team members can easily add diverse attributes for each channel, ensuring a relevant and tailorable shopping experience. Furthermore, PIM integrates smoothly with any internal and third-party software that your retail store may already be using.