Product Discovery Phase

The discovery phase in product development is crucial for confirming the viability of an initial idea in the market, transforming it into a feasible product, and identifying the best strategies for its development.

 

About Product Discovery Phase

The product inception phase is a critical early stage in software development. It involves gathering essential information, such as market analysis and available technologies and tools, to assess whether your idea is practical in real-world scenarios. Determining the feasibility of the project and clarifying its objectives lays a strong foundation for future development.

Once you’ve established the product’s viability, the focus shifts to identifying the specific needs or problems your solution will address. Therefore, the product discovery phase ensures that your product addresses a genuine market need. Conducting comprehensive user research is key to gaining insights into the target audience’s challenges, needs, and expectations. This research helps in pinpointing a market niche that the new product could occupy.

The next step involves defining the product’s functionality. This iterative process is crucial for prioritizing and organizing the features for either a minimum viable product (MVP) or a fully developed version. The product development discovery phase also includes planning the technical implementation, which entails selecting the most appropriate technologies and architectural solutions, and mapping out the development process.

Work Process

Product discovery phase consists of several stages, each being an integral part of the process and involving a certain team of specialists. The stages may vary depending on the needs or specifics of a particular project.

1


Problem identification

We pinpoint a customer issue or pain point. This could range from market and user analysis to technology selection, budgeting, and timeline planning.

Team:

  • Project Manager
  • Business Analyst


2


Market and user research

We conduct in-depth analysis of competitors, target users, and the market, defining their distinct characteristics.

Team:

  • Project Manager
  • Business Analyst

3


Business model description

We assist in defining a business model and strategize monetization approaches for your project.

Team:

  • Project Manager
  • Business Analyst
  • UX Designer


4


Functionality definition and description

We categorize and prioritize features based on their significance and relevance.

Team:

  • Project Manager
  • Business Analyst
  • UX Designer

5


Planning the technical implementation

We choose the most suitable technology stack and architecture for the project.

Team:

  • Project Manager
  • Business Analyst
  • UX Designer
  • Tech Lead


6


Time and cost estimation

We outline the primary development phases, their duration, team composition, and budget considerations.

Team:

  • Project Manager
  • Business Analyst
  • Tech Lead

Our Clients

We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.

Microsoft
Microsoft
Hyundai
Hyundai
Mazda
Mazda
Pepsi
Pepsi
Kia
Kia
Tennet
Tennet
Preston Baker
Preston Baker
Thomas Cook
Thomas Cook
Recipe Plus
Recipe Plus
Danone
Danone
Pivdenny bank
Pivdenny bank
Gravitec
Gravitec

When Do You Need It?

The product discovery phase is an essential initial step in the development process. It will be necessary when you doubt the feasibility of your implementation, your choice of technologies or business model, or simply lack an understanding of IT and need the help of a professional technical team.

Consider it where:

Idea validation

You have a product concept and want to understand whether it’s viable or not

Project planning

You want to turn your concept into an actionable development plan

Timeline and budget

You want approximate estimates and plan further work accordingly

Unclear requirements

You lack a clear vision of your project and its requirements

Lowered risks

You want to minimize the project development risks

Market fit

You want to test different concepts and confirm market alignment

Monetization strategies

You want to figure out the monetization strategies from the outset

Market research

You plan to analyze your competitors to make sure your solution stands out

Optimized development

You want to prevent building redundant features

Upgrading software

Your project is outdated and you want to give it new life

Process clarification

You want to improve and speed up your development processes

Lack of domain expertise

You start a project in a new industry and want expert advice

Our Software Development Standards

In our work we follow such international approaches and standards:

Management:PMP
Design:ISO 9241-210
Programming:Coding conventions, MDN Web Docs, Naming convention
Python:PEP 8
JS/TS:ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint
PHP:PSR
С#:ReSharper
HTML/CSS:W3C
Security:GDPR
Testing:ISTQB

Our Awards

Authoritative Design Award

Interaction Award

Technologies

We specialize in specific technologies, with the technology stack chosen based on the project’s purpose and requirements

Programming languages:

Python
Python
Javascript
JavaScript
Java
Java
PHP
PHP
C#
C#

Web / Frameworks:

Django
Django
Fastapi
FastAPI
Spring
Spring
Hibernate
Hibernate
.Net
.NET
Node.js
Node.js
Express
Express
NestJS
NestJS
Laravel
Laravel
Yii
Yii
Symfony
Symfony
React
React
Vue.js
Vue.js
Angular
Angular
Ext JS
Ext JS

Databases / Data storage:

MySQL
MySQL
PostgeSQL
PostgeSQL
MongoDB
MongoDB
Redis
Redis
A. Casandra
A. Casandra
Elasticsearch
Elasticsearch
Amazon RDS
Amazon RDS
Amazon S3
Amazon S3

DevOps Containers:

Docker
Docker
Kubernetes
Kubernetes
AWS ECS/EKS
AWS ECS/EKS

DevOps Automation:

Ansible
Ansible
Chef
Chef

DevOps CI/CD:

GitLab CI/CD
GitLab CI/CD
Jenkins
Jenkins
AWS
AWS

DevOps Monitoring:

Zabbix
Zabbix
Grafana
Grafana

Testing:

Selenium
Selenium
Postman
Postman
Swagger
Swagger
Apache JMeter
Apache JMeter
Cypress
Playwright
Playwright

Clouds:

AWS
AWS
Azure
Azure
Google Cloud
Google Cloud
And experience in more than 20+ other industries!

Results

Well-defined understanding of your target audience
Specified user problem your product aims to solve
Prioritized features according to their importance
A tested and validated concept according to user needs
Well-thought-out profiles of target users
Your development risks are minimized
The development processes are clearly described
You get recommendations for speeding up the development
You have your monetization strategy clarified at the outset

About Us

70+

Employees

Clients

from Fortune 500

5

Locations

27

Countries we serve

82%

Senior experts

200+

Completed projects

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