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Customer Relationship Management Software (CRM)

CRM software for retail organizes all of your company’s clients and leads, and allows you to stay in touch with them. By having a custom CRM e-commerce software, you can analyze the needs of your customers and improve sales.

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About CRM Software for E-commerce

CRM software for retail offers businesses a comprehensive view of their customers and allows them to analyze their audience’s behaviors, preferences, and purchasing patterns. E-commerce CRM software is an all-inclusive tool for your sales team that tracks all customer interactions with your business. The system monitors purchase or interaction frequency, repeated interactions, dates or times when interactions or purchases take place, and much more than that.

CRM software in retail industry automates a great deal of work related to analytics and helps your marketing teams focus on more creative tasks. By gathering and analyzing customer data and trends via a CRM, your retail company can tailor marketing efforts to your customer’s specific needs and interests. You will know what is the best time and way to interact with your customers and what they expect to see in the messages from your brand.

CRM retail software improves your sales, branding, and marketing by aligning them with the needs of potential customers, all possible through an all-in-one platform.

Using an e-commerce CRM service improves customer experience and increases sales. You can also integrate your retail CRM software with third-party e-commerce tools such as customer support software or product recommendation software. Besides, you can also connect it with an online website storefront to exchange data.

Features

CRM software for retail industry

Workflow automation
Lead management
Sales forecasting
Integrations with third-party software
Workflow and approvals
Mobile CRM
Web analytics integration
Call center automation and integration
Contact management
Live chat
Data storage

Employee tracking
Customer segmentation
Email marketing integration
AI algorithms
Files sync and share
Contact management
Customer feedback analysis
Support and email automation
Pipeline management
Follow-up tracking
Shared team calendar

Order management
Social media integration
Role-based views
Reports and dashboards
Sales data storage
Customer service automation
Customization options
Customer opportunity management
Ticket management
Quoting
Email campaigns

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Work Process

Building a CRM system includes several stages. As a rule, special attention is paid to integrations with other e-commerce software.

Project planning

We estimate tasks, plan our resources, and set priorities.

Team:

Project Manager

Business analysis

We analyze the client’s current infrastructure, create task specifications, and search for solutions.

Team:

Project Manager
Business Analyst

UI/UX design

We develop convenient interfaces for different groups of users.

Team:

Project Manager
Business Analyst
UI/UX Designer

Back-end development

We build the server side of a web solution.

Team:

Project Manager
Business Analyst
UI/UX Designer
Back-end Engineers
Manual QA Engineers

Front-end development

We build the user side of a web solution.

Team:

Project Manager
Business Analyst
UI/UX Designer
Front-end Engineers
Manual QA Engineers

Integrations

We analyze the systems we need to integrate and implement two-side integrations.

Team:

Project Manager
Business Analyst
UI/UX Designer
Front-end Engineers
DevOps Engineers

Testing

We perform manual, automated, and unit testing as well as integration testing.

Team:

Project Manager
Manual QA Engineer
QA Automation Engineer
Back-end Engineers

Implementation and training

We develop training materials and implement the CRM solution in the client’s company.

Team:

Project Manager
Technical Writer
DevOps Engineers
Support Engineers

Our Сlients

We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.

Our company specializes in projects for
Retail & E-commerce

Why Do You Need It?

E-commerce CRM software allows you to plan your marketing, sales, and service activities from a strategic point of view. This system aims to give your teams insights into your customer, so you can interact with them more effectively. Here is when you need a CRM for retail:

Vast base of customers

Your company has a wide customer base to be managed

Sales optimization

You want to organize the work of your sales team better

Diverse customers

Your company works with customers with different profiles

Lack of a unified solution

You need a centralized platform for data gathering, analysis, and reporting

Need for scalability

You need a solution that is able to scale along with your company

Various interaction types

You want a single platform for tracking all types of customer interactions

Forecasting & analysis

You want to analyze your target audience and forecast sales better

Need for analytics

You can measure the efficiency of marketing campaigns

Speed up sales

You reduce wait time for customer inquiries

Customized purchasing

You can offer more personalized shopping experiences

Sales team enhancement

Your sales department is growing and you need to improve its effectiveness

Unified sales approach

You need to incorporate a standard sales flow

Inconsistent interactions

Some customers are lost and follow-ups are too late to return them

Diversifying sales metrics

You lack sales performance indicators and analytics

Sales funnel visibility

You need a transparent sales funnel and the ability to improve every stage of it

Performance tracking

You lack data to monitor each sales manager’s performance

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Our Standards

In our work, we follow international approaches and standards such as:

Management:	PMP
Design:	ISO 9241-210
Programming:	Coding conventions, MDN Web Docs, Naming convention
Python:	PEP 8
JS/TS:	ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint
PHP:	PSR
С#:	ReSharper
HTML/CSS:	W3C
Security:	GDPR
Testing:	ISTQB