Product Discovery Phase
The discovery phase in product development is crucial for confirming the viability of an initial idea in the market, transforming it into a feasible product, and identifying the best strategies for its development.
About Product Discovery Phase
The product inception phase is a critical early stage in software development. It involves gathering essential information, such as market analysis and available technologies and tools, to assess whether your idea is practical in real-world scenarios. Determining the feasibility of the project and clarifying its objectives lays a strong foundation for future development.
Once you’ve established the product’s viability, the focus shifts to identifying the specific needs or problems your solution will address. Therefore, the product discovery phase ensures that your product addresses a genuine market need. Conducting comprehensive user research is key to gaining insights into the target audience’s challenges, needs, and expectations. This research helps in pinpointing a market niche that the new product could occupy.
The next step involves defining the product’s functionality. This iterative process is crucial for prioritizing and organizing the features for either a minimum viable product (MVP) or a fully developed version. The product development discovery phase also includes planning the technical implementation, which entails selecting the most appropriate technologies and architectural solutions, and mapping out the development process.
Work Process
Product discovery phase consists of several stages, each being an integral part of the process and involving a certain team of specialists. The stages may vary depending on the needs or specifics of a particular project.
1
Problem identification
We pinpoint a customer issue or pain point. This could range from market and user analysis to technology selection, budgeting, and timeline planning.
Team:
- Project Manager
- Business Analyst
2
Market and user research
We conduct in-depth analysis of competitors, target users, and the market, defining their distinct characteristics.
Team:
- Project Manager
- Business Analyst
3
Business model description
We assist in defining a business model and strategize monetization approaches for your project.
Team:
- Project Manager
- Business Analyst
- UX Designer
4
Functionality definition and description
We categorize and prioritize features based on their significance and relevance.
Team:
- Project Manager
- Business Analyst
- UX Designer
5
Planning the technical implementation
We choose the most suitable technology stack and architecture for the project.
Team:
- Project Manager
- Business Analyst
- UX Designer
- Tech Lead
6
Time and cost estimation
We outline the primary development phases, their duration, team composition, and budget considerations.
Team:
- Project Manager
- Business Analyst
- Tech Lead
Our Clients
We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.
When Do You Need It?
The product discovery phase is an essential initial step in the development process. It will be necessary when you doubt the feasibility of your implementation, your choice of technologies or business model, or simply lack an understanding of IT and need the help of a professional technical team.
Consider when:
Idea validation
You have a product concept and want to understand whether it’s viable or not
Project planning
You want to turn your concept into an actionable development plan
Timeline and budget
You want approximate estimates and plan further work accordingly
Unclear requirements
You lack a clear vision of your project and its requirements
Lowered risks
You want to minimize the project development risks
Market fit
You want to test different concepts and confirm market alignment
Monetization strategies
You want to figure out the monetization strategies from the outset
Market research
You plan to analyze your competitors to make sure your solution stands out
Optimized development
You want to prevent building redundant features
Upgrading software
Your project is outdated and you want to give it new life
Process clarification
You want to improve and speed up your development processes
Lack of domain expertise
You start a project in a new industry and want expert advice
Our Software Development Standards
In our work, we follow international approaches and standards such as:
Management: | PMP |
Design: | ISO 9241-210 |
Programming: | Coding conventions, MDN Web Docs, Naming convention |
Python: | PEP 8 |
JS/TS: | ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint |
PHP: | PSR |
С#: | ReSharper |
HTML/CSS: | W3C |
Security: | GDPR |
Testing: | ISTQB |
Our Awards
Authoritative Design Award
Behance Interaction Award
Technologies
We specialize in specific technologies, with the technology stack chosen based on the project’s purpose and requirements
Programming languages:
Web / Frameworks:
Databases / Data storage:
DevOps containers:
DevOps automation:
DevOps CI/CD:
DevOps monitoring:
Testing:
Clouds:
Industries
Core domains we specialize in
Additional domains we have experience in