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UI/UX Design Services

Create product design with your users in mind. UI/UX design and development services help deliver an intuitive, easy-to-use, and engaging solution that compliments user behaviour by meeting their needs directly.

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About UI/UX Design Services

UI/UX design services enable you to visualize your product from your potential customers’ perspective. They help build solutions that are appealing and align with user needs. UI and UX design services go beyond design and visuals. They allow a deep understanding of the product and its intended audience.

Typically, the UI/UX design process comes after business analytics. This way, designers gain data-driven insights about users. They learn about their behavior, preferences, needs, and the challenges they face. The designers gain knowledge about which features are essential, where users might disengage, and which aspects require enhancement. To improve existing interfaces, tools like Google Analytics and Hotjar are often used. They help find out effective areas and areas for improvement.

Moreover, UI/UX designers are responsible for organizing and structuring content and information on websites. They can make it straightforward for users to find what they need. An integral component of UI/UX design services is usability testing. This critical step assesses the success of the design and facilitates improvement based on real user feedback.

Work Process

UI/UX design services consist of several steps, each requiring a specific team of specialists. It’s important to note that the workflow may vary based on the individual project requirements.

Research

This initial phase involves collecting client specifications, conducting user interviews, and performing market analysis. For existing projects, we utilize tools like Google Analytics and Hotjar.

Team:

Business Analyst
UX Researcher
Project Manager

Information Architecture and User Flows

In this stage, we organize content and develop diagrams and mindmaps to ensure clarity and coherence.

Team:

Information Architect
UX Researcher
UI/UX Designer
Project Manager

Customer Journey Map

We craft a detailed customer journey map, aligning the page wireframes to this blueprint to guide the user’s experience.

Team:

Project Manager
Business Analyst
UI/UX Designer
UX Researcher

Wireframing

Here, we create a dynamic prototype and outline the features of the future product, effectively visualizing the user experience.

Team:

Project Manager
Business Analyst
UI/UX Designer

Testing

Various testing methodologies, including usability and A/B testing, are employed to gather user feedback and refine the design.

Team:

Project Manager
UI/UX Designer
QA Engineer

Our Clients

We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.

UIUX Design Services SECL Group, Image 6

UIUX Design Services SECL Group, Image 7

When Do You Need It?

UI/UX design services can help improve user engagement and increase conversion rates, whether you build a new product or redesign an existing one.

Consider when:

Poor user engagement

Your users don’t interact with your product as expected

Low conversion rates

Users aren’t completing the conversion funnel

Challenging navigation

If users struggle to find necessary information

Information architecture

When your content structure is confusing

Design overload

Too many design elements distract users’ attention

Content overload

You have a content-heavy solution

Consistent branding

You want to implement brand identity in website design

Outdated design

Your design looks and feels old-fashioned

Mobile version

Your design version for mobile devices is poor

Lead magnets

Your design lacks lead magnets

Marketing model

You lack strategy in user behavior, such as AIDA

SEO principles

Your design doesn’t consider SEO principles

Few user actions

You have few registrations or purchases

Wrong color selection

Your color scheme doesn’t trigger the right emotions

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Our Software Development Standards

In our work, we follow international approaches and standards such as:

Management:	PMP
Design:	ISO 9241-210
Programming:	Coding conventions, MDN Web Docs, Naming convention
Python:	PEP 8
JS/TS:	ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint
PHP:	PSR
С#:	ReSharper
HTML/CSS:	W3C
Security:	GDPR
Testing:	ISTQB