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UI/UX Design Services

Create product design with your users in mind. UI/UX design and development services help deliver an intuitive, easy-to-use, and engaging solution that compliments user behaviour by meeting their needs directly.

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About UI/UX Design Services

UI/UX design services enable you to visualize your product from your potential customers’ perspective. They help build solutions that are appealing and align with user needs. UI and UX design services go beyond design and visuals. They allow a deep understanding of the product and its intended audience.

Typically, the UI/UX design process comes after business analytics. This way, designers gain data-driven insights about users. They learn about their behavior, preferences, needs, and the challenges they face. The designers gain knowledge about which features are essential, where users might disengage, and which aspects require enhancement. To improve existing interfaces, tools like Google Analytics and Hotjar are often used. They help find out effective areas and areas for improvement.

Moreover, UI/UX designers are responsible for organizing and structuring content and information on websites. They can make it straightforward for users to find what they need. An integral component of UI/UX design services is usability testing. This critical step assesses the success of the design and facilitates improvement based on real user feedback.

Benefits From UI/UX Design Services

Working with a reliable service provider on your UI/UX design can provide many advantages. You will receive a visually stunning and intuitive interface that is easy to interact with.

Headings

Create clear and understandable headings for users

Marketing

Consider marketing aspects when creating your UI/UX design

Goal-oriented design

Design UI and UX that focuses on your specific goals

Intuitive interfaces

Create interfaces that are easy to navigate and understand

Appealing designs

Make your product or website more engaging and memorable

Optimized user flow

Develop streamlined user journeys

User actions

Design calls-to-action to guide users toward desired actions

Compliance with standards

Adhere to common accessibility standards

Conversion rates

Maximize conversion rates with a well-thought-out UI/UX design

First impression

Leave a lasting impression on your users

SEO

Improve search engine ranking by considering SEO standards in design

Mobile design

Ensure your interfaces look and work great on mobile screens

Work Process

UI/UX design services include several steps, and each of them requires a certain team of specialists. Note that the work process may vary, based on the individual project requirements.

Research

This initial phase involves collecting client specifications, conducting user interviews, and performing market analysis. For existing projects, we utilize tools like Google Analytics and Hotjar.

Team:

Business Analyst
UX Researcher
Project Manager

Information Architecture and User Flows

In this stage, we organize content and develop diagrams and mindmaps to ensure clarity and coherence.

Team:

Information Architect
UX Researcher
UI/UX Designer
Project Manager

Customer Journey Map

We craft a detailed customer journey map, aligning the page wireframes to this blueprint to guide the user’s experience.

Team:

Project Manager
Business Analyst
UI/UX Designer
UX Researcher

Wireframing

Here, we create a dynamic prototype and outline the features of the future product, effectively visualizing the user experience.

Team:

Project Manager
Business Analyst
UI/UX Designer

Testing

Various testing methodologies, including usability and A/B testing, are employed to gather user feedback and refine the design.

Team:

Project Manager
UI/UX Designer
QA Engineer

Our Clients

We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.

UIUX Design Services SECL Group, Image 6

UIUX Design Services SECL Group, Image 7

When do you need UI/UX Design Services?

UI/UX design services can help improve user engagement and increase conversion rates, whether you build a new product or redesign an existing one.

Consider it where:

Poor user engagement

Your users don’t interact with your product as expected

Low conversion rates

Users aren’t completing the conversion funnel

Challenging navigation

If users struggle to find necessary information

Information architecture

When your content structure is confusing

Design overload

Too many design elements distract users’ attention

Content overload

You have a content-heavy solution

Consistent branding

You want to implement brand identity in website design

Outdated design

Your design looks and feels old-fashioned

Mobile version

Your design version for mobile devices is poor

Lead magnets

Your design lacks lead magnets

Marketing model

You lack strategy in user behavior, such as AIDA

SEO principles

Your design doesn’t consider SEO principles

Few user actions

You have few registrations or purchases

Wrong color selection

Your color scheme doesn’t trigger the right emotions

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Need UI/UX design services?

Create beautiful and functional interfaces by partnering with our experienced and qualified UI/UX designers.

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Our Software Development Standards

In our work, we follow international approaches and standards such as:

Management:	PMP
Design:	ISO 9241-210
Programming:	Coding conventions, MDN Web Docs, Naming convention
Python:	PEP 8
JS/TS:	ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint
PHP:	PSR
С#:	ReSharper
HTML/CSS:	W3C
Security:	GDPR
Testing:	ISTQB

Related Case Studies

Projects we are proud of

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A huge internal system for managing sales, marketing and services. The system contains around 100 modules and is integrated with all other IT systems used by the company, including accounting, warehouse, CRM, etc.

Project details

Automotive

KIA

Development of a modern social network by implementing an easy-to-use interface and an up-to-date design. A wide range of functionalities, including relevant possibilities for users and official dealers, was thought out. Also, the social network contains a section for communication, training, search and selection of companies in the field of sales, services, etc.

Project details

Automotive

Mazda

Design Research UX

A unique B2B Hotel Booking Online Platform for internal use and company partners.

Project details

Tourism

Thomas Cook Group

Design Development QA Research UX

Creating a tailored medical platform for research and evidence retrieval for a Dutch company. The service offers smart AI-powered assistance, providing detailed answers and insights on specific medical topics, cases, or research areas.

Project details

healthcare

EvidenceHunt

Design Development QA Research UX

A large banking website with a modern look, designed in corporate colors. The company used the site for over 5 years, until 2019.

Project details

Finance, E-commerce

“PIVDENNY” Bank

Design Development QA Research UX

Why Choose SECL Group for UI/UX Design Services?

With decades of experience in software development, we have a wealth of UI/UX design expertise. Here are the key reasons to partner with us for your UI/UX services.

International awards

We have received international awards from Behance and Awwwards

Complex interfaces

We specialize in developing complex interfaces

Usability testing

We always perform comprehensive usability testing

Copywriting in interfaces

We consider headlines and copy at the UX/UI stage

Marketing

We design interfaces with marketing in mind

Goal-oriented UX

Our UX is goal-oriented and aligned with your company’s objectives

A/B testing

We offer A/B testing and continuous interface improvement

Effective interfaces

We prioritize usability and effectiveness over aesthetics

Figma designs

We create dynamic prototypes in Figma

Usability testing

We conduct usability testing to refine our designs

Cultural aspects

We tailor our designs to the cultural nuances of your target market

Practice made perfect

Our experienced experts pay attention to even the smallest details

Our own website

Our own website offers the ultimate showcase of our design capabilities

Pixel-perfect layout

We create pixel-perfect layouts

Complex animations

We can enhance UX design using interface animations

Fortune 500 clients

We have experience of working with Fortune 500 companies

Mobile-friendly design

We create UX/UI for mobile devices separately

Enterprise clients

We have created UI/UX designs for Kia, Danone, and Tennet

A team of 70+ specialists

We have a full-time team of 70+ software developers

82% senior engineers

We have an 82% seniority level in our team

Presence since 2005

We have been active in the software development market since 2005

Our Awards

Authoritative Design Award

Behance Interaction Award

Technologies

We choose the technology stack for every software development project individually. Here are those we specialize in.

Programming languages:

Python

JavaScript

Java

PHP

Web / Frameworks:

Django

FastAPI

Spring

Hibernate

.NET

Node.js

Express

NestJS

Laravel

Yii

Symfony

React

Vue.js

Angular

Ext JS

Databases / Data storage:

MySQL

PostgeSQL

MongoDB

Redis

A. Casandra

Elasticsearch

Amazon RDS

Amazon S3

DevOps containers:

Docker

Kubernetes

AWS ECS/EKS

DevOps automation:

Ansible

Chef

DevOps CI/CD:

GitLab CI/CD

Jenkins

AWS

DevOps monitoring:

Zabbix

Grafana

Testing:

Selenium

Postman

Swagger

Apache JMeter

Playwright

Clouds:

AWS

Azure

Google Cloud

Industries

Core domains we specialize in

Additional domains we have experience in

FINANCE

REAL ESTATE

TRAVEL & HOSPITALITY

AGRICULTURE

MEDIA & PUBLISHING

And experience in over 20 other industries!

Results

Higher conversion rates and reduced bounce rates with satisfied user requirements

Intuitive, simple, and easy-to-navigate interfaces

Clear and effective content presentation

Fast load and improved mobile responsiveness

Design and UX consistent with your brand identity

Minimized risk of faulty user flows and redundant features

Your design is modern and convenient for users

Technical SEO requirements for interfaces are considered

Mobile and desktop versions are appealing and usable

Your color scheme is carefully selected

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FAQ

This part includes detailed answers to questions regarding UI/UX design services. If you have further inquiries, contact us and we will be happy to discuss them.

How long does a UI/UX design project typically take?

The duration of a UI/UX design project varies depending on the project’s complexity, scope, and the client’s specific needs. Smaller projects may take a few weeks, while larger projects can take several months.

What are the potential risks of neglecting UI/UX design?

Having a poorly designed UI/UX can lead to different challenges, including a poor user experience, decreased customer satisfaction, and lost revenue. It can also negatively impact upon a company’s brand reputation.

How much does UI/UX design cost?

The cost of UI/UX design services is also variable depending on factors such as the project’s scope, complexity, and the designer’s experience. It’s best to consult with a designer to get an accurate quote.