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NLUI/UX Design Services
Create product design with your users in mind. UI/UX design and development services help deliver an intuitive, easy-to-use, and engaging solution that compliments user behaviour by meeting their needs directly.
About UI/UX Design Services
UI/UX design services enable you to visualize your product from your potential customers’ perspective. They help build solutions that are appealing and align with user needs. UI and UX design services go beyond design and visuals. They allow a deep understanding of the product and its intended audience.
Typically, the UI/UX design process comes after business analytics. This way, designers gain data-driven insights about users. They learn about their behavior, preferences, needs, and the challenges they face. The designers gain knowledge about which features are essential, where users might disengage, and which aspects require enhancement. To improve existing interfaces, tools like Google Analytics and Hotjar are often used. They help find out effective areas and areas for improvement.
Moreover, UI/UX designers are responsible for organizing and structuring content and information on websites. They can make it straightforward for users to find what they need. An integral component of UI/UX design services is usability testing. This critical step assesses the success of the design and facilitates improvement based on real user feedback.
Benefits From UI/UX Design Services
Working with a reliable service provider on your UI/UX design can provide many advantages. You will receive a visually stunning and intuitive interface that is easy to interact with.
Headings
Create clear and understandable headings for users
Marketing
Consider marketing aspects when creating your UI/UX design
Goal-oriented design
Design UI and UX that focuses on your specific goals
Intuitive interfaces
Create interfaces that are easy to navigate and understand
Appealing designs
Make your product or website more engaging and memorable
Optimized user flow
Develop streamlined user journeys
User actions
Design calls-to-action to guide users toward desired actions
Compliance with standards
Adhere to common accessibility standards
Conversion rates
Maximize conversion rates with a well-thought-out UI/UX design
First impression
Leave a lasting impression on your users
SEO
Improve search engine ranking by considering SEO standards in design
Mobile design
Ensure your interfaces look and work great on mobile screens
Work Process
UI/UX design services include several steps, and each of them requires a certain team of specialists. Note that the work process may vary, based on the individual project requirements.
1
Research
This initial phase involves collecting client specifications, conducting user interviews, and performing market analysis. For existing projects, we utilize tools like Google Analytics and Hotjar.
Team:
- Business Analyst
- UX Researcher
- Project Manager
2
Information Architecture and User Flows
In this stage, we organize content and develop diagrams and mindmaps to ensure clarity and coherence.
Team:
- Information Architect
- UX Researcher
- UI/UX Designer
- Project Manager
3
Customer Journey Map
We craft a detailed customer journey map, aligning the page wireframes to this blueprint to guide the user’s experience.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
- UX Researcher
4
Wireframing
Here, we create a dynamic prototype and outline the features of the future product, effectively visualizing the user experience.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
5
Testing
Various testing methodologies, including usability and A/B testing, are employed to gather user feedback and refine the design.
Team:
- Project Manager
- UI/UX Designer
- QA Engineer
Our Clients
We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.
When do you need UI/UX Design Services?
UI/UX design services can help improve user engagement and increase conversion rates, whether you build a new product or redesign an existing one.
Consider it where:
Poor user engagement
Your users don’t interact with your product as expected
Low conversion rates
Users aren’t completing the conversion funnel
Challenging navigation
If users struggle to find necessary information
Information architecture
When your content structure is confusing
Design overload
Too many design elements distract users’ attention
Content overload
You have a content-heavy solution
Consistent branding
You want to implement brand identity in website design
Outdated design
Your design looks and feels old-fashioned
Mobile version
Your design version for mobile devices is poor
Lead magnets
Your design lacks lead magnets
Marketing model
You lack strategy in user behavior, such as AIDA
SEO principles
Your design doesn’t consider SEO principles
Few user actions
You have few registrations or purchases
Wrong color selection
Your color scheme doesn’t trigger the right emotions
Need UI/UX design services?
Create beautiful and functional interfaces by partnering with our experienced and qualified UI/UX designers.
Our Software Development Standards
In our work, we follow international approaches and standards such as:
| Management: | PMP |
| Design: | ISO 9241-210 |
| Programming: | Coding conventions, MDN Web Docs, Naming convention |
| Python: | PEP 8 |
| JS/TS: | ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint |
| PHP: | PSR |
| С#: | ReSharper |
| HTML/CSS: | W3C |
| Security: | GDPR |
| Testing: | ISTQB |
Related Case Studies
Projects we are proud of
Why Choose SECL Group for UI/UX Design Services?
With decades of experience in software development, we have a wealth of UI/UX design expertise. Here are the key reasons to partner with us for your UI/UX services.
International awards
We have received international awards from Behance and Awwwards
Complex interfaces
We specialize in developing complex interfaces
Usability testing
We always perform comprehensive usability testing
Copywriting in interfaces
We consider headlines and copy at the UX/UI stage
Marketing
We design interfaces with marketing in mind
Goal-oriented UX
Our UX is goal-oriented and aligned with your company’s objectives
A/B testing
We offer A/B testing and continuous interface improvement
Effective interfaces
We prioritize usability and effectiveness over aesthetics
Figma designs
We create dynamic prototypes in Figma
Usability testing
We conduct usability testing to refine our designs
Cultural aspects
We tailor our designs to the cultural nuances of your target market
Practice made perfect
Our experienced experts pay attention to even the smallest details
Our own website
Our own website offers the ultimate showcase of our design capabilities
Pixel-perfect layout
We create pixel-perfect layouts
Complex animations
We can enhance UX design using interface animations
Fortune 500 clients
We have experience of working with Fortune 500 companies
Mobile-friendly design
We create UX/UI for mobile devices separately
Enterprise clients
We have created UI/UX designs for Kia, Danone, and Tennet
A team of 70+ specialists
We have a full-time team of 70+ software developers
82% senior engineers
We have an 82% seniority level in our team
Presence since 2005
We have been active in the software development market since 2005
Our Awards
Authoritative Design Award
Behance Interaction Award
Technologies
We choose the technology stack for every software development project individually. Here are those we specialize in.
Programming languages:
Web / Frameworks:
Databases / Data storage:
DevOps containers:
DevOps automation:
DevOps CI/CD:
DevOps monitoring:
Testing:
Clouds:
Industries
Core domains we specialize in
Additional domains we have experience in
FINANCE
REAL ESTATE
TRAVEL & HOSPITALITY
AGRICULTURE
MEDIA & PUBLISHING
And experience in over 20 other industries!
Results
Higher conversion rates and reduced bounce rates with satisfied user requirements
Intuitive, simple, and easy-to-navigate interfaces
Clear and effective content presentation
Fast load and improved mobile responsiveness
Design and UX consistent with your brand identity
Minimized risk of faulty user flows and redundant features
Your design is modern and convenient for users
Technical SEO requirements for interfaces are considered
Mobile and desktop versions are appealing and usable
Your color scheme is carefully selected
FAQ
This part includes detailed answers to questions regarding UI/UX design services. If you have further inquiries, contact us and we will be happy to discuss them.
How long does a UI/UX design project typically take?
The duration of a UI/UX design project varies depending on the project’s complexity, scope, and the client’s specific needs. Smaller projects may take a few weeks, while larger projects can take several months.
What are the potential risks of neglecting UI/UX design?
Having a poorly designed UI/UX can lead to different challenges, including a poor user experience, decreased customer satisfaction, and lost revenue. It can also negatively impact upon a company’s brand reputation.
How much does UI/UX design cost?
The cost of UI/UX design services is also variable depending on factors such as the project’s scope, complexity, and the designer’s experience. It’s best to consult with a designer to get an accurate quote.
SECL Group
USA
3524 Silverside Road 35B,Wilmington, Delaware
19810-4929 info@seclgroup.com + 1 (929) 214-12-70
SECL Group
Sweden
Malmskillnadsgatan 44a,111 57 Stockholm
b.hultman@seclgroup.com +46 (0) 707-74-41
