Customer Relationship Management Software (CRM)
CRM software for retail organizes all of your company’s clients and leads, and allows you to stay in touch with them. By having a custom CRM e-commerce software, you can analyze the needs of your customers and improve sales.
About CRM Software for E-commerce
CRM software for retail offers businesses a comprehensive view of their customers and allows them to analyze their audience’s behaviors, preferences, and purchasing patterns. E-commerce CRM software is an all-inclusive tool for your sales team that tracks all customer interactions with your business. The system monitors purchase or interaction frequency, repeated interactions, dates or times when interactions or purchases take place, and much more than that.
CRM software in retail industry automates a great deal of work related to analytics and helps your marketing teams focus on more creative tasks. By gathering and analyzing customer data and trends via a CRM, your retail company can tailor marketing efforts to your customer’s specific needs and interests. You will know what is the best time and way to interact with your customers and what they expect to see in the messages from your brand.
CRM retail software improves your sales, branding, and marketing by aligning them with the needs of potential customers, all possible through an all-in-one platform.
Using an e-commerce CRM service improves customer experience and increases sales. You can also integrate your retail CRM software with third-party e-commerce tools such as customer support software or product recommendation software. Besides, you can also connect it with an online website storefront to exchange data.
Features
CRM software for retail industry
- Workflow automation
- Lead management
- Sales forecasting
- Integrations with third-party software
- Workflow and approvals
- Mobile CRM
- Web analytics integration
- Call center automation and integration
- Contact management
- Live chat
- Data storage
- Employee tracking
- Customer segmentation
- Email marketing integration
- AI algorithms
- Files sync and share
- Contact management
- Customer feedback analysis
- Support and email automation
- Pipeline management
- Follow-up tracking
- Shared team calendar
- Order management
- Social media integration
- Role-based views
- Reports and dashboards
- Sales data storage
- Customer service automation
- Customization options
- Customer opportunity management
- Ticket management
- Quoting
- Email campaigns
Work Process
Building a CRM system includes several stages. As a rule, special attention is paid to integrations with other e-commerce software.
1
Project planning
We estimate tasks, plan our resources, and set priorities.
Team:
- Project Manager
2
Business analysis
We analyze the client’s current infrastructure, create task specifications, and search for solutions.
Team:
- Project Manager
- Business Analyst
3
UI/UX design
We develop convenient interfaces for different groups of users.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
4
Back-end development
We build the server side of a web solution.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
- Back-end Engineers
- Manual QA Engineers
5
Front-end development
We build the user side of a web solution.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
- Front-end Engineers
- Manual QA Engineers
6
Integrations
We analyze the systems we need to integrate and implement two-side integrations.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
- Front-end Engineers
- DevOps Engineers
7
Testing
We perform manual, automated, and unit testing as well as integration testing.
Team:
- Project Manager
- Manual QA Engineer
- QA Automation Engineer
- Back-end Engineers
8
Implementation and training
We develop training materials and implement the CRM solution in the client’s company.
Team:
- Project Manager
- Technical Writer
- DevOps Engineers
- Support Engineers
Our Сlients
We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.
Our company specializes in projects for
Retail & E-commerce
Why Do You Need It?
E-commerce CRM software allows you to plan your marketing, sales, and service activities from a strategic point of view. This system aims to give your teams insights into your customer, so you can interact with them more effectively. Here is when you need a CRM for retail:
Vast base of customers
Your company has a wide customer base to be managed
Sales optimization
You want to organize the work of your sales team better
Diverse customers
Your company works with customers with different profiles
Lack of a unified solution
You need a centralized platform for data gathering, analysis, and reporting
Need for scalability
You need a solution that is able to scale along with your company
Various interaction types
You want a single platform for tracking all types of customer interactions
Forecasting & analysis
You want to analyze your target audience and forecast sales better
Need for analytics
You can measure the efficiency of marketing campaigns
Speed up sales
You reduce wait time for customer inquiries
Customized purchasing
You can offer more personalized shopping experiences
Sales team enhancement
Your sales department is growing and you need to improve its effectiveness
Unified sales approach
You need to incorporate a standard sales flow
Inconsistent interactions
Some customers are lost and follow-ups are too late to return them
Diversifying sales metrics
You lack sales performance indicators and analytics
Sales funnel visibility
You need a transparent sales funnel and the ability to improve every stage of it
Performance tracking
You lack data to monitor each sales manager’s performance
Our Standards
In our work, we follow international approaches and standards such as:
Management: | PMP |
Design: | ISO 9241-210 |
Programming: | Coding conventions, MDN Web Docs, Naming convention |
Python: | PEP 8 |
JS/TS: | ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint |
PHP: | PSR |
С#: | ReSharper |
HTML/CSS: | W3C |
Security: | GDPR |
Testing: | ISTQB |
Technologies
We specialize in specific technologies, with the technology stack chosen based on the project’s purpose and requirements
Programming languages:
Web / Frameworks:
Databases / Data storage:
DevOps containers:
DevOps automation:
DevOps CI/CD:
DevOps monitoring:
Testing:
Clouds: