Home / Solutions / Customer Relationship Management (CRM) Software
Customer Relationship Management Software
CRM software for retail organizes all of your company’s clients and leads, and allows you to stay in touch with them. By having a custom CRM e-commerce software, you can analyze the needs of your customers and improve sales.
CRM software for retail offers businesses a comprehensive view of their customers and allows them to analyze their audience’s behaviors, preferences, and purchasing patterns. E-commerce CRM software is an all-inclusive tool for your sales team that tracks all customer interactions with your business. The system monitors purchase or interaction frequency, repeated interactions, dates or times when interactions or purchases take place, and much more than that.
CRM software in retail industry automates a great deal of work related to analytics and helps your marketing teams focus on more creative tasks. By gathering and analyzing customer data and trends via a CRM, your retail company can tailor marketing efforts to your customer’s specific needs and interests. You will know what is the best time and way to interact with your customers and what they expect to see in the messages from your brand.
CRM retail software improves your sales, branding, and marketing by aligning them with the needs of potential customers, all possible through an all-in-one platform.
Using an e-commerce CRM service improves customer experience and increases sales. You can also integrate your retail CRM software with third-party e-commerce tools such as customer support software or product recommendation software. Besides, you can also connect it with an online website storefront to exchange data.
Features
CRM software for retail industry
Workflow automation
Streamline business processes
Lead management
Convert potential customers into leads
Sales forecasting
Predict future sales trends
Integrations with third-party software
Seamlessly connect with other tools
Workflow and approvals
Automate and track business processes
Mobile CRM
Access CRM features on the go
Web analytics integration
Track website traffic and user behavior
Call center automation and integration
Automate call center operations
Contact management
Organize and manage customer information
Live chat
Engage with customers in real-time
Data storage
Securely store and manage customer data
Employee tracking
Monitor team performance and productivity
Customer segmentation
Group customers for targeted marketing
Email marketing integration
Send targeted email campaigns
AI algorithms
Leverage AI for intelligent insights
Files sync and share
Collaborate on documents efficiently and securely
Contact management
Organize and manage customer information
Customer feedback analysis
Gain insights from customer feedback
Support and email automation
Automate support and email responses
Pipeline management
Visualize and manage the sales pipeline
Follow-up tracking
Monitor and manage follow-up activities
Shared team calendar
Coordinate team schedules and appointments
Order management
Efficiently handle and track orders
Social media integration
Connect with customers on social platforms
Role-based views
Tailor the CRM to specific user roles
Reports and dashboards
Visualize key performance indicators (KPIs)
Sales data storage
Securely store and manage sales data
Customer service automation
Automate customer support tasks
Customization options
Tailor the CRM to your specific needs
Customer opportunity management
Track and manage sales opportunities
Ticket management
Track and resolve customer issues
Quoting
Create and manage quotes and proposals
Email campaigns
Create and send targeted email campaigns
Work Process
Building a CRM system includes several stages. As a rule, special attention is paid to integrations with other e-commerce software.
1
Project planning
We estimate tasks, plan our resources, and set priorities.
Team:
Project Manager
2
Business analysis
We analyze the client’s current infrastructure, create task specifications, and search for solutions.
Team:
Project Manager
Business Analyst
3
UI/UX design
We develop convenient interfaces for different groups of users.
Team:
Project Manager
Business Analyst
UI/UX Designer
4
Back-end development
We build the server side of a web solution.
Team:
Project Manager
Business Analyst
UI/UX Designer
Back-end Engineers
Manual QA Engineers
5
Front-end development
We build the user side of a web solution.
Team:
Project Manager
Business Analyst
UI/UX Designer
Front-end Engineers
Manual QA Engineers
6
Integrations
We analyze the systems we need to integrate and implement two-side integrations.
Team:
Project Manager
Business Analyst
UI/UX Designer
Front-end Engineers
DevOps Engineers
7
Testing
We perform manual, automated, and unit testing as well as integration testing.
Team:
Project Manager
Manual QA Engineer
QA Automation Engineer
Back-end Engineers
8
Implementation and training
We develop training materials and implement the CRM solution in the client’s company.
Team:
Project Manager
Technical Writer
DevOps Engineers
Support Engineers
Our Clients
We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.
Our company specializes in projects for Retail & E-commerce
When do you need E-commerce CRM software?
E-commerce CRM software allows you to plan your marketing, sales, and service activities from a strategic point of view. This system aims to give your teams insights into your customer, so you can interact with them more effectively. Here is when you need a CRM for retail.
Vast base of customers
Your company has a wide customer base to be managed
Sales optimization
You want to organize the work of your sales team better
Diverse customers
Your company works with customers with different profiles
Lack of a unified solution
You need a centralized platform for data gathering, analysis, and reporting
Need for scalability
You need a solution that is able to scale along with your company
Various interaction types
You want a single platform for tracking all types of customer interactions
Forecasting & analysis
You want to analyze your target audience and forecast sales better
Need for analytics
You can measure the efficiency of marketing campaigns
Speed up sales
You reduce wait time for customer inquiries
Customized purchasing
You can offer more personalized shopping experiences
Sales team enhancement
Your sales department is growing and you need to improve its effectiveness
Unified sales approach
You need to incorporate a standard sales flow
Inconsistent interactions
Some customers are lost and follow-ups are too late to return them
Diversifying sales metrics
You lack sales performance indicators and analytics
Sales funnel visibility
You need a transparent sales funnel and the ability to improve every stage of it
Performance tracking
You lack data to monitor each sales manager’s performance
In our work, we follow international approaches and standards such as:
Management:
PMP
Design:
ISO 9241-210
Programming:
Coding conventions, MDN Web Docs, Naming convention
Python:
PEP 8
JS/TS:
ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint
PHP:
PSR
С#:
ReSharper
HTML/CSS:
W3C
Security:
GDPR
Testing:
ISTQB
Why Choose SECL Group for CRM Software Development?
We have vast experience in building complex internal systems for retail and e-commerce. Our development team can help you build a comprehensive and reliable CRM solution.
Corporate platforms
Our company specializes in developing internal corporate solutions
AI integration
We can automate processes and client communication through AI integration
Enterprise clients
We have developed internal corporate solutions for Kia, BAT, and Tennet
Retail and e-commerce
Retail and e-commerce are key areas of our expertise
30+ million SKUs
We have built e-commerce projects with 30+ million SKUs
10+ million users monthly
We have built e-commerce projects with 10+ million users per month
Vast portfolio
More than half of our projects are in retail/e-commerce domains
Out-of-the-box platforms
We have built or customized CRM systems based on out-of-the-box platforms
Team of 70+ engineers
We have a full-time team of 70+ software developers
Integrations
We can integrate CRM software with other corporate systems
Third-party systems
We have experience integrating systems like SAP and Salesforce
Fortune 500 clients
We have experience working with world-renowned clients
Presence since 2005
We have been active in the software development market since 2005
82% senior engineers
We have an 82% seniority level in our team
Tech stack selection
Having worked with many technologies, we can help you choose the most suitable ones
Software integration
We have integrated SAP CRM, Oracle Siebel CRM, and SuiteCRM
Our Awards
Authoritative Design Award
Behance Interaction Award
Technologies
We specialize in specific technologies, with the technology stack chosen based on the project’s purpose and requirements
Here are our answers to some frequent questions about CRM development. If you have another question on this topic, please get in touch with us and we’ll be happy to discuss it with you.
What is the typical timeline for a CRM development?
Given the complexity of CRM systems, project timelines can vary. Smaller, simpler CRM development projects might take a few months, while larger, more complex ones could require a year or more.
How can AI and ML enhance CRM systems?
Artificial intelligence and machine learning can be incorporated into CRM software CRM for different tasks, such as automating processes, providing predictive analytics, improving customer segmentation, and personalizing customer interactions.
What processes does a CRM system deal with?
CRM software automates tasks, tracks sales pipelines, analyzes customer behavior, and personalizes marketing campaigns. This increases sales and marketing efficiency, leading to faster deal closures, and better customer engagement.
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