ChatGPT Application Development Services
Develop custom apps that work directly inside ChatGPT using the Apps SDK. Leveraging its capabilities, we at SECL Group help businesses build context-aware ChatGPT apps with tools for DevTools integration, Search/RAG systems, content generation systems, and custom AI tools.
About ChatGPT App Development
Application development inside ChatGPT allows introducing your product to users when they need it, instead of convincing anyone and everyone to download it. Your ChatGPT app operates directly inside the chat, with no need for user onboarding and separate interfaces. This shortens time to value and improves user satisfaction.
Besides , the number of ChatGPT apps is still small. With much lower competition, you have a chance to draw attention and become a default in your category. You can quickly build and launch a conversational app version of a popular product. An OpenAI/ChatGPT app unlocks access to 800+ million users.
On the technical side, development is streamlined with built-in infrastructure. Interactive UI is built with React and rendered inside ChatGPT, while application logic typically runs in Python within a managed backend. We are one of the few teams worldwide with proven experience in building applications for ChatGPT.
The Benefits of ChatGPT Application Development
By developing a ChatGPT app with SECL Group, you enable users to interact with your product through natural conversation, without switching platforms. This distribution platform allows you to tap into the multi-million-user market rapidly and with built-in scalability.
Access 800M+ Users
Reach ChatGPT’s global audience
Conversational Access
Your services can be accessed without leaving the ChatGPT conversation
User Behavior Analytics
Understand how users interact with your app
Smart Ad Platform
Leverage ChatGPT’s intelligent advertising ecosystem
Contextual Discovery
Get suggested naturally through ChatGPT recommendations
Interactive Experiences
Build structured, dynamic interactions with rich in-chat UI components
New Revenue Channel
Create additional monetization and sales opportunities
AI Revolution
Become part of the AI platform revolution
App Analogues
Build ChatGPT-native versions of popular apps
Connected Ecosystem
Connect ChatGPT apps with your core platforms seamlessly
Rapid Development
Develop and iterate quickly using the Apps SDK
Scalable by Design
Get apps that are ready to support growing demands
Enterprise-Ready Security
Apps designed to meet business security requirements
Low Market Saturation
Tailor services and interactions to your specific needs
New Platform
Become one of the first brands building inside ChatGPT
Work Process
Developing an app inside ChatGPT follows a focused, iterative process with each stage designed to reduce risk and deliver value quickly:
1
Discovery & Use Case Design
We clarify the business goal, define the core use cases, and decide how the app should fit naturally into a ChatGPT conversation.
Team:
- Project Manager
- AI Consultant
- Business Analyst
2
Conversation & UX Design
We design the conversational flows, user prompts, in-chat interactions, and visual representations of information within the chat.
Team:
- Project Manager
- Business Analyst
- UI/UX Designer
3
Technical Architecture
We define the app architecture, including backend logic, integrations, and data flows.
Team:
- Project Manager
- Frontend Developer
- Team Lead
- Back-end Engineer
4
Development & Integration
We implement the app logic, build the ChatGPT interface, and connect external systems.
Team:
- Project Manager
- QA Engineer
- Backend Developer
- Frontend Developer
- Team Lead
5
Testing & Launch
We test real user scenarios, refine responses, and prepare the app for release. After launch, we monitor usage and feedback.
Team:
- Project Manager
- QA Engineer
Our Clients
We develop large projects for clients across 27 countries, a significant number of which are featured on the Fortune 500 list.


When Do You Need It?
ChatGPT application development is a good fit if you’re trying to solve any of the problems below.
Early Market Enter
You plan to launch before competition increases
Lower Acquisition Costs
You want to reach users without ads or installs
High-Intent Usage
You want your product to serve users exactly when they need it
AI-First Positioning
You plan to present your product as native to AI platforms
No Development from Scratch
You want to avoid full app development and complex infrastructure
Built-In Distribution
You plan to leverage ChatGPT’s audience instead of building traffic
Faster Time-to-Revenue
You want to move from idea to monetization quickly
New Communication Channel
Add conversational access to reach your customers
Early Market Entry
Capture demand in a new, uncrowded market
Improve Existing AI
Enhance your current AI product with ChatGPT
Demand Experimentation
Test ideas quickly and validate real demand
Need ChatGPT App Development?
Contact SECL Group to develop a ChatGPT application for this app distribution platform.
Our Software Development Standards
In our work, we follow international approaches and standards such as:
| Management: | PMP |
| Design: | ISO 9241-210 |
| Programming: | Coding conventions, MDN Web Docs, Naming convention |
| Python: | PEP 8 |
| JS/TS: | ECMA, JavaScript Standard Style, Google TypeScript Style Guide, ESLint |
| PHP: | PSR |
| С#: | ReSharper |
| HTML/CSS: | W3C |
| Security: | GDPR |
| Testing: | ISTQB |
Related Case Studies
Projects we are proud of



Why Choose SECL Group for ChatGPT App Development Services?
SECL Group’s approach to ChatGPT app development is built on senior expertise, hands-on AI experience, and proven delivery
Experience with ChatGPT
We have a deep understanding of ChatGPT and its App SDK
Python & React
Core expertise in Python and React developmentAI expertise
AI as a core expertise
Artificial intelligence is our key area of expertise
In-House AI Startups
Hands-on experience building our own AI products
Experienced AI Team
Team with a strong background in AI projects
ChatGPT API Experience
Extensive hands-on experience with ChatGPT APIs
82% senior engineers
We have an 82% seniority level in our team
Fortune 500 clients
We have experience in AI development for Fortune 500 companies
Smart AI Adoption
Using AI tools thoughtfully across development workflows
High Development Speed
Faster delivery enabled by AI-driven processes
Pre-ChatGPT AI Experience
Working with AI technologies before ChatGPT launch
Team Buyout Option
Ability to transition the development team in-house
Global AI Teams
AI development teams in Eastern Europe and Latin America
AI-Driven Leadership
Company leadership with deep AI expertise
Multi-Model Expertise
Experience with ChatGPT, Claude, Gemini, and others
Our Awards
Awwwards – Website Design Awards
Behance Interaction Award
Technologies
We choose the technology stack for every project individually. Here are those we specialize in.
Programming languages:

Web / Frameworks:

Databases / Data storage:
DevOps containers:
DevOps automation:
DevOps CI/CD:
DevOps monitoring:
Testing:
Clouds:
Industries
Core domains we specialize in
Additional domains we have experience in
FINANCE
REAL ESTATE
TRAVEL & HOSPITALITY
AGRICULTURE
MEDIA & PUBLISHING
And experience in over 20 other industries!
Results
Receive a product users start adopting rapidly
Quickly confirm the demand with real product usage
Access a large, built-in global audience
Learn what works directly from users
Get recognized on a growing platform
Build and maintain fewer systems compared to traditional development
Reduce development costs without sacrificing product quality
Launch faster by avoiding full-scale development
Benefit from AI and ChatGPT implementation expertise
Gain a future-ready product aligned with AI platform trends
FAQ
These are the answers to the most frequently asked questions about ChatGPT application development services. If your question isn’t answered in this section, please contact us to discuss it further.
How long does it take to build a ChatGPT app?
Most ChatGPT apps can be built and launched much faster than traditional ones. At SECL Group, a functional version often takes just a few weeks to build, depending on complexity and integrations. Since the platform already provides the interface and infrastructure, teams can focus on core functionality instead of building everything from scratch.
How do users find an app inside ChatGPT?
Apps can be found through direct invocation or suggested by ChatGPT when there is a relevant intent. This means users encounter your product while already trying to solve a problem. Such a discovery method leads to higher-quality engagement compared to traditional discovery methods.
How does the development process for a ChatGPT app usually start?
Most projects like this generally begin with a discovery phase. SECL Group’s team reviews the workflows you want to support with a ChatGPT app and the systems it needs to connect to. After this, we build a prototype so stakeholders can see how the application behaves inside ChatGPT.
What happens after a ChatGPT app is launched?
Most ChatGPT apps continue to evolve after deployment. Software development teams may improve prompts or expand the supported integrations. Vendors like SECL Group that specialize in software development can maintain the application and update it as new use cases appear.
Is ChatGPT app development different from building a regular web or mobile app?
ChatGPT apps run inside an existing conversational platform, so there’s no need to design full screens, navigation, or onboarding flows. The interface is conversational, with interactive components where needed, and much of the backend is managed. This significantly reduces development effort and complexity.
How can a ChatGPT app integrate with our existing tools?
ChatGPT apps can connect to internal systems through APIs or service layers. They can retreive data, or interact with platforms your team already uses. We at SECL Group pay special attention to integrations with other systems while developing ChatGPT apps.
Can ChatGPT apps work with company documentation or knowledge bases?
Yes, these apps can be built around search or retrieval systems that allow an application to assess an internal knowledge base. We at SECL Group emphasize access control when building ChatGPT apps that access enterprise data.
Can we use a frontend other than React?
At the moment, ChatGPT apps support React for the in-chat interface. However, your backend API can still be shared with another frontend built separately. SECL Group team has experience designing architectures where a ChatGPT app runs alongside a parallel frontend using the same API.
What kinds of problems can ChatGPT apps solve for a business?
These apps can be used to simplify access to data and automate routine processes. SECL Group has built ChatGPT apps that help retrieve information, generate reports, and help employees navigate complex systems. Such apps interact in a conversational way.
Do ChatGPT apps replace existing software tools?
Usually not, they work as an addition. ChatGPT apps are generally an additional layer that simplifies access to existing software. Users can interact with them via a conversational interface instead of navigating multiple systems to retrieve data.



